Digital Marketing Specialist

Job Description

Company Description

NAYA by Africa is an innovative Ghanaian brand that sustainably transforms Indigenous African plant oils and extracts into natural, aromatherapy bath and body care products to share with the world.

Role Description

This is a full-time on-site role as a digital marketing specialist at NAYA BY AFRICA in Accra. The Digital Marketing Specialist will be responsible for daily tasks related to content creation, social media marketing, web analytics, online marketing, e-commerce website management, and developing effective communication strategies.

Qualifications

Art direction for content creation
Social Media Marketing and Online Marketing skills
Digital Marketing and Web Analytics skills
Strong communication skills
Experience in creating effective digital marketing strategies
Knowledge of the African market and consumer trends
Bachelor’s degree in Marketing, Communications, or related field