Executive Head, Ashanti & Brong Ahafo
Job Description
Role Purpose
To implement and advise on regional sales and distribution strategy for all channels to drive growth in market share and to develop and advise on regional mobile and fixed channel distribution across the country and grow electronic airtime contribution.
Role Responsibility
To grow acquisition and revenue market share across all channels in the region
Implement and advise on Vodafone’s Mobile Financial services strategy for acquiring new customers and growing the portfolio through unmatched customer experience in the region
To drive acquisition for Fixed Products and serve as the link between the major stakeholders in the region
Responsible for the Overall Business health of the Consumer Mobile and Fixed businesses and the Mobile Financial Services in the region
Manage and develop team capability in the region
Leadership of the Distribution and Acquisition teams to deliver value and growth in the region
Leadership in delivering efficient distribution for all channels through improving distribution Return on Investment in the region
Developing appropriate performance metrics and measures to monitor progress against targets, taking appropriate managerial action to ensure all sales targets for all channels are exceeded in the region
Liaise with the Customer Experience team to implement Customer Experience strategy
Drive Mobile Money innovations to diversify Vodafone Ghana revenue stream in the region
Deliver regional Mobile Money targets
Professional / Technical Competencies
Masters/Equivalent degree in Sales & Marketing or related fields
Over 5 years’ experience in senior position
Experience in delivering marketing insights and leading strategy within a large and complex organisation
Experience in the Mobile money services industry in emerging markets
Experience in the Fixed industry in emerging markets
Understanding and proven capability of working within an environment of rapid operational and cultural changes
Proficiency in Microsoft Office particularly Excel
Strong analytical skills and problem-solving skills
