Growth Campaign Manager – Retention
Job Description
Job Summary
We are looking for a highly motivated and data-driven individual to join our team as a Retention Growth Campaign Manager at M-KOPA.
As the Retention Growth Campaign Manager, you will play a crucial role in developing and executing growth campaigns that focus on maximizing customer retention and optimizing customer journeys. You will work closely with cross-functional teams to drive impactful campaigns that enhance our customer experience and loyalty.
Responsibilities:
Develop and Execute Growth Campaigns:
Create and manage weekly growth campaigns with a primary focus on improving customer retention.
Identify key customer segments and tailor the campaigns to suit them
Utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.
Conduct A/B Testing:
Plan and conduct A/B tests to optimize campaign performance and identify areas for improvement.
Analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.
Track and Analyze Campaign Results:
Define the core campaign metrics needed to achieve retention growth objectives and KPIs
Monitor and measure the effectiveness of growth campaigns against those metrics
Prepare and present campaign performance reports to stakeholders, providing actionable insights.
Optimize Customer Journeys:
Utilize customer data and insights to identify pain points and opportunities in the customer journey to improve customer retention
Propose and implement improvements to existing customer journeys to improve retention rates.
Collaborate with Cross-functional Teams:
Work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives.
Leverage customer feedback and data to improve overall customer retention
You Might be A Good Fit if:
You are passionate about our mission of making everyday essentials accessible to everyone.
You have a bachelor’s degree or equivalent, 3-7 years of related experience or training, or an equivalent combination of education and experience.
You have proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!
You are proficient in A/B testing methodologies and campaign optimization techniques.
You have familiarity with marketing automation platforms and customer segmentation strategies.
You are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills.
You love fast-moving environments with a sense of urgency to get the job done.
A proactive and creative mindset to explore new approaches to enhance customer retention.
Join our dynamic team and make a significant impact on customer retention and growth at M-KOPA! If you are passionate about data-driven marketing strategies and optimizing customer journeys, we’d love to hear from you.
M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.
M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
