Job Description
To lead the category management team in developing & executing trade strategies and build programs within the portfolio of categories/brands they manage in order to increase company Sales and maximize profitability through efficient spending within these categories/brands.
Responsibilities
Team Management
Organizes and staffs the brand management team with adequate resources and talent in order to achieve the desired levels of Organizational Excellence.
Provides the brand management team with adequate training, coaching and mentoring in order to develop their brand management skills and ensure continuity and proper career paths.
Suppliers Collaboration
Develops and maintains strong relationships with all suppliers through reviews, calls, and other connections in order to keep Transmed as the best business partner.
Manages the Advertising & Promotions budgets through negotiation with suppliers on payment terms, pricing, activities and other trading terms through joint business plan in order to maximize the company’s sales and profitability.
Brand Management
Oversees the development and execution of the joint business plan for the team’s brands in order to focus the efforts and drive efficiency.
Oversees the spending of the A&P funds allocated to each brand in order to achieve target profitability and avoid misuse of funds.
Oversees the forecasting process of each assigned brand in order to ensure optimum stock levels.
Approves the brand marketing activities and development of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives.
Analyzes brand Sales data and market share trends by channel and come up with meaningful conclusions and insights in order to develop the necessary marketing activities by channel.
Communication with the Sales Team
Manages the process of the monthly, quarterly and annual business reviews with Sales leaders of different channels in order to communicate any updates and collect trade information.
Conducts frequent field visits and communicate observations to the Sales manager in order to ensure in-store execution of activities meets plans and brand strategy.
Ensures that the Sales team is provided with all the necessary brand knowledge, information and other necessary tools in order to help them deliver the desired in market execution.
Understands from Sales’ customer objectives and plans, and develops the necessary brand plans that fit the customer objectives in order to maximize Sales and secure customer’s support.
Category & Shopper Understanding
Monitors the dynamics of the brand’s category through conducting field visits and requesting data from the field in order to develop the necessary activities. (Competitors, pricing, range, activities, etc.)
Monitors shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activities.
TM Purpose
Acts as a role model by living Transmed Purpose on a daily basis
Qualifications
Academic Education & Professional Certification
BA Degree in Business Administration/Marketing from a reputable university
MBA is a plus
Operational & Managerial Experience
3 – 4 years of experience in brand management/ Sales managerial role
2 – 3 years of Sales experience is a must
FMCG experience is a must
