Job Description
JOB PURPOSE
Lead the development, implementation, and management of the bank’s liability products and related services.
Collaborate with cross-functional teams to ensure the products align with the bank’s strategy and meet customer needs.
Collate and analyze Liability information of the Consumer Banking Function by product and branches
Provide input into Liabilities product planning of the Consumer Banking Function
KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED
Knowledge of product development cycles, from conception and design to launch and monitoring
Ability to analyze complex data, market trends, and customer behavior to make informed decisions.
Excellent written and verbal communication skills for effective collaboration and customer engagement.
Demonstrate the ability to collaborate with technology teams, adept at understanding technology-related requirements, and integrating innovative digital solutions for product evolution to deliver customer value
Ability to understand customer needs, preferences, and feedback to design products that enhance customer satisfaction
Detailed working knowledge of all Fidelity policies and operational procedures relevant to the Retail Banking business
Familiarity with banking regulations and compliance standards, ensuring all products adhere to legal requirements
Strong problem-solving skills to address challenges related to product development and customer issues
Have a thorough knowledge of the Fidelity Bank Retail Banking products and digital services
Good understanding of the profitability of the product set to ensure focused analysis
Candidates should have a strong excel and database skills. Superior Information capability.
Competencies
Planning and Analytical ability
Communication and Presentation skills
Superior Information Technology navigation skill. Advanced Excel, Access and PowerPoint ability
Technology Integration: Skillful in integrating tech for product enhancement.
Digital Innovation: Proficient in applying digital advances.
Good personal organization skills
Inspiring Business Performance
Achieving Business Performance
Good understanding of Operations
KEY RESULT AREAS
Analyze data to derive actionable insights and optimize product strategies
Produce analysis of Liabilities and the trends for the Retail Banking unit by branch
Develop innovative liability products and services aligned with market demand and customer needs.
Digital Integration Leadership: Leading the integration of innovative tech solutions for enhanced digital banking experiences.
Tech-Driven Product Evolution: Innovating products by leveraging emerging technologies, and aligning with customer needs.
Tech Collaboration & Integration: Coordinating with tech teams to streamline digital solution integration into liability products
Enhance existing products based on customer feedback, business objectives, and market trends to ensure competitiveness
Track Liabilities performance across the Retail Banking unit
Ensure all liability products comply with banking regulations and standards.
Keep abreast of regulatory changes and update products accordingly.
Implement strategies to promote product growth and market penetration.
Collaborate with marketing, sales, and technology teams for effective product launches and promotions.
Coordinate with internal departments to ensure seamless integration of liability products into the bank’s ecosystem/ channels
Provide to the Manager – Sales and P/L reporting in determining Liabilities sales targets
Feed analytical data on Liabilities into Retail Banking Short Term Planning (STP) and Medium term Planning (MTP) for the branches and units.
Monthly track on number of accounts and number of customers by product and by branch and unit
Support development of productivity analysis for Loan applications and number of Liabilities recruitment
Feed output of Liabilities performance into business planning (STPs and MTPs)
COMMUNICATIONS AND WORKING RELATIONSHIPS
Technology Department
Retail Strategic Business Unit
Compliance
Interna Control
Marketing
Customer Experience
Operational Risk
Operations department
PMO
Branch network
Legal department
Finance department