Digital Marketing Intern
Job Description
## About the Role
Are you a creative and motivated individual with a passion for beauty, email marketing, and social media marketing? Join IMARA Beauty as a Digital Marketing Intern with a specialized focus on email campaigns and social media engagement. This is a remote role in Accra, Ghana with occasional physical presence required when visiting stakeholders and shooting campaigns.
## Key Responsibilities
– Social Media Management: You will manage and monitor multiple social media accounts (Facebook, Twitter, TikTok, Instagram, YouTube) for IMARA, ensuring consistent and engaging content updates
– Content Creation: Research and identify main topics relevant to customers and create compelling and visually appealing content using tools such as Canva or other editing tools
– Community Engagement: You will engage with customer comments and messages to foster communication and transparency with customer issues
– Analytics and Reporting: Track and analyze social media metrics, including engagement, reach, and impressions. Provide regular reports on performance and recommend areas that the marketing and product lead can improve in
– Trend reporting: You will be the company’s direct connection to the world of social media, keeping up to date with the latest trends, tools, and best practices in social media management, content creation, and community engagement, to ensure IMARA’s social media presence remains competitive and effective.
– Email Marketing: Craft and optimize impactful email marketing campaigns, aligned with our brand’s objectives.
## Essential Requirements
– Strong understanding of and interest in social media platforms like Facebook, Twitter, TikTok, and Instagram
– Excellent written and verbal communication skills with an ability to create engaging and creative content
– Familiarity with community management
– Proficiency in using design tools such as Canva or scheduling tools such as Later
– Basic knowledge of analytics and reporting to measure social media performance
– Ability to work independently, manage time effectively, and prioritize tasks
– Strong attention to detail and ability to meet deadlines
## Nice To Have
– Interest in beauty and the beauty industry
**Note:** This internship holds the potential to transition into a longer-term role, providing you with valuable expertise in email marketing and social media engagement within the beauty sector.
*Deadline for submission is August 26, 2023*
