Digital Marketer

Job Description

Job Title: Digital Marketer – B2B Lead Generation Specialist

Location: Achimota – Hybrid

Company Overview: LifeTrust Consulting is a leading management consulting company specializing in Accounting advisory and ERP consulting. We are committed to driving business growth through innovative digital marketing strategies. As we continue to expand our reach, we are looking for a talented and results-driven Digital Marketer to join our team.

Job Summary: We are seeking a highly motivated Digital Marketer with a strong focus on B2B lead generation. The ideal candidate will be proficient in leveraging LinkedIn, email marketing, and creating comprehensive marketing funnels to generate high-quality leads that convert to sales. Additionally, this role involves optimizing our website to enhance user experience and drive conversions.

Key Responsibilities:
1. LinkedIn Marketing:
• Develop and execute LinkedIn marketing strategies to identify and engage with potential B2B clients.
• Create and manage LinkedIn ad campaigns to drive traffic and generate leads.
• Build and maintain professional relationships with key decision-makers through LinkedIn.
2. Email Marketing:
• Design and implement effective email marketing campaigns aimed at nurturing leads and driving conversions.
• Manage email marketing lists, ensuring segmentation and personalization to improve engagement.
• Track and analyze email marketing performance, making data-driven adjustments to optimize results.
3. Marketing Funnel Creation:
• Develop and optimize marketing funnels to capture and nurture leads through the buyer’s journey.
• Implement lead magnets, landing pages, and automated email sequences to convert prospects into customers.
• Monitor funnel performance and make data-driven decisions to enhance conversion rates.
4. Website Optimization:
• Conduct regular website audits to ensure optimal performance, user experience, and SEO.
• Collaborate with the web development team to implement necessary changes and improvements.
• Track website analytics to identify areas for improvement and implement strategies to increase traffic and conversions.
5. Content Creation:
• Collaborate with the content team to produce relevant and engaging content that supports lead generation efforts.
• Ensure consistency in messaging and branding across all digital marketing channels.
6. Analytics and Reporting:
• Monitor, analyze, and report on key performance indicators (KPIs) for all digital marketing campaigns.
• Use data insights to refine and improve marketing strategies and tactics.

Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B digital marketing, specifically with LinkedIn and email marketing.
• Strong understanding of marketing funnel creation and lead generation techniques.
• Proficiency in using marketing automation tools (e.g., HubSpot, Marketo) and LinkedIn Ads.
• Experience with website optimization, including SEO and UX best practices.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:
• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Professional development opportunities.
How to Apply: Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role to recruitment@lifetrustconsulting.com. Please include “Digital Marketer – B2B Lead Generation Specialist” in the subject line.