PROPEL Health Ghana: Fundraising market analysis for Family Planning in Ghana

Job Description

Promoting Results and Outcomes through Policy and Economic Levers (PROPEL) Health is a USAID-funded five-year project awarded to Palladium. PROPEL Health aims to improve the enabling environment for equitable and sustainable health services, supplies, and delivery systems through policy development and implementation; adequate, predictable, and sustainable health financing; enhanced government stewardship, transparency, and accountability; and use of evidence-based advocacy approaches at global, national, and subnational levels to promote best practices. It focuses on family planning/reproductive health (FP/RH), primary healthcare, and the integration of FP/RH with HIV and maternal and child health (MCH). In Ghana, PROPEL Health will focus on the following broad results areas:

Improve accessibility, accountability, affordability, and reliability of quality FP/RH and integrated services, supplies and information through sustainable, resilient, and context-responsive policies.
Optimize adequate, predictable, and sustainable financing for health services, supplies, and information to meet program needs and promote equity and quality,
Improve environment for government stewardship, accountability, and transparency, and
Ensure evidence-based advocacy approaches are used to promote and implement best practices in health policy, financing, and governance

Background to the Assignment

Unmet need for family planning (FP) and reproductive health (RH) services is a significant problem associated with illness and preventable deaths among women and neonates, reduced individual and household socioeconomic attainment, and excess demand for healthcare resources. In many low- and lower-middle-income countries, the supply and provision of FP commodities and services are heavily dependent on external donor funding, with lagging domestic government budgetary allocations. Consequently, the funding needed to scale up and sustain the provision of FP and RH remains limited and unsustainable. Over the last decade, the global FP/RH partnership platform FP2020 and, since 2021, FP2030 served to mobilize budgetary commitments from national governments to improve the procurement of commodities and access to FP/RH services. However, converting the commitments to actual budget disbursements has remained challenging in most countries, notwithstanding some welcome exceptions.

In Ghana, the government is determined to ensure equitable and timely access to quality family planning (FP) information, products, and services among all people of reproductive age. This is backed by a clear political will and leadership solidified by Ghana’s FP2030 commitments, which seek to: improve the implementation of FP benefits within the National Health Insurance Scheme (NHIS); increase government procurement of FP commodities through domestic financing (10% of need by

2026, 20% of need by 2030); increase modern contraceptive prevalence rate (mCPR) among married women/women in the union from 30% in 2020 to 44.4% by 2030; reduce unmet need for contraception among adolescents; and ensure social and behavior change communication activities focus on a rights-based approach.

Even with the government of Ghana’s FP2030 commitment to increase domestic resources for FP commodities (i.e., procure 10% of need by 2026 and 20% by 2030), a recent assessment by PROPEL Health projects a US$7 million funding gap for contraceptives by 2030. Consequently, to address the increasing FP unmet needs, new funding sources must be identified. However, advocates working with government partners face the challenge of significant fiscal constraints, with many sub-Saharan low- and lower-middle-income countries significantly indebted and facing large fiscal deficits.

Purchasing FP services from out-of-pocket expenditure is not feasible for all socioeconomic groups, especially for long-acting reversible methods, which offer personal benefits while remaining costly for poor and vulnerable women. In many settings, though there is a long history of social-marketed products in the private sector offering higher quality at reduced cost, there is still room for scale in anticipation of increasing modern contraceptive prevalence rates.

With plateaued external financing and limited domestic fiscal space, there is a need to rethink how the unmet need for family planning services will be reduced. To inform the prioritization of alternative private funding sources for FP/RH funding in Ghana, PROPEL Health is seeking a qualified consultant to conduct a comprehensive fundraising market analysis for Family Planning/Reproductive Health (FP/RH) in Ghana.

Primary Duties And Responsibilities

The goal of the proposed analysis is to inform the development of an innovative fundraising strategy to improve sustainable financing for Family Planning/Reproductive Health (FP/RH) in Ghana.

The Objectives Of The Analysis Include

Identify private sector FP fundraising opportunities, possibilities and their associated facilitators and barriers.
Profiling and prioritizing potential philanthropists, including local/regional foundations, corporations, and high-net-worth individuals and
Determine how to align interests, motivators and incentives for financing FP/RH from private sector individuals, organizations, foundations, and corporations.
Document key communication messages that resonate with the identified potential funders.
Estimate the costs associated with pursuing any of the prioritized funding opportunities, and
Propose a plan of action for pursuing the prioritized opportunities.

The Consultant Will Explore The Following Questions

What are the non-traditional and private sector fundraising opportunities (including private philanthropy) in Ghana?
Who are the potential private philanthropists and organizations, and what incentives will attract them to the health sector, specifically FP/RH?
What are the possible enablers/facilitators and barriers/demotivators for private sector fundraising?
What communication strategy or messaging will best resonate with the potential funders and spur them to action?
What are the costs for pursuing any of the prioritized funding opportunities?
What partnership and coordination mechanism will resonate with prospective sources and facilitate accountability and trust?
What roles should key stakeholders play in this fundraising effort (government, civil society, media, etc.)?
How should the fundraising platform be structured, including which organization is best suited to manage the funds, and what should be the governance structure?
What are the preconditions and requirements for implementing a successful fundraising campaign?
Deliverables

The Expected Deliverables For The Consultant Include The Following

Inception report which includes the methodology and tools for conducting the analysis
A comprehensive report addressing the key questions outlined above.
Actionable insights and recommendations for an innovative fundraising strategy linked with the government of Ghana’s priorities.

The assignment will be conducted in consultation with the Ghana Health Services (GHS), FP stakeholders in Ghana, and the PROPEL Health technical team. The selection of individuals from this grouping may constitute a “task force” for the purpose of resource mobilization for the FP program. The analysis is expected to draw lessons and best practices from other relevant contexts.

Level of Effort

The Level Of Effort For This Consultancy Is Estimated To Be a Maximum Of 40 Working Days And Should Be Completed Within 3 Months From The Date Of Signing a Contract. The Timelines Are As Follows

# Activities Deadline

1 An inception report including methodology and proposed tools 1 Week from the date of contract

2 Fieldwork, data collection and stakeholder engagement 4 weeks from the date of contract

3 Presentation of preliminary results to the task force 6 weeks from the date of contract

4 1st Draft report 8 weeks from the date of contract

5 Final draft report including comprehensive and actionable recommendations 12 weeks from the date of contract

Payments will be deliverable based and tied to activities #1, 3 and 5 above.

Contract Type

This consultancy will be a deliverable-based contract. Acceptance and approval of the deliverables will be determined by the PROPEL Health Ghana Project Director.

Required Qualifications

The applicant can be a local or international consultant. However, international consultants must be able to document their knowledge and experience in conducting similar assignment in Ghana preferably in the health sector (Note that the PROPEL Health Project will not pay for international travels). Applications will be evaluated based on their technical capacity and price.

Evaluation- Criteria, Weight (%)

1 The quality of the application and technical proposal 20%

2 Applicant’s relevant capacity and demonstrated experience in past performance in conducting similar or related assignment as well as demonstrated ability to conduct in-country assessment 25%

3 Qualifications of the consultant 20%

4 Understanding/familiarity with the Ghana health systems and policies and ongoing FP/RH priorities and reforms 15%

5 Price (financial proposal) 20%

All proposals received will be reviewed based on the above evaluation criteria. Negotiations will be held with the candidate that scores the highest number of points.

The Application Proposal Should Include

A description of how the tasks of the assignments will be successfully accomplished.
A description of the applicant’s relevant capacity and past performance, which should include a description of at least three recent similar work undertaken, accompanied by client references who may be contacted. The name, position and contact details should be included for each reference.
The qualifications of the applicant which should include an updated CV of the consultant of no more than 4 pages and copies of academic credentials.
Understanding/familiarity of the Ghana health system and FP/RH landscape which includes a 1-page maximum description of the applicant’s past involvement or support to the country’s health system.
Cost Proposal detailing the price per deliverable, inclusive of all logistical costs e.g., transportation, accommodation, data collection and printing costs. The price should include applicable taxes.
Required Qualifications

The Consultant Must Meet The Following Minimum Requirements

Master’s or PhD degree in health economics, public health, marketing, business administration, economics, finance, health policy, health financing or related degree, with proven experience within the Ghana health sector
Demonstrable experience in conducting market analysis.
Knowledgeable of the FP/RH landscape of Ghana
Expertise in engaging with diverse stakeholders, including government bodies, private sector entities, and philanthropists.
Good communication and diplomacy skills, and Fluent in English
Familiarity with West Africa’s fundraising landscape.
Experience in social marketing will be an advantage.

Company Overview

About Palladium – Palladium is a global leader in the design, development and delivery of Positive Impact – the intentional creation of enduring social and economic value. We work with governments, businesses, and investors to solve the world’s most pressing challenges. With a team of more than 3,000 employees operating in 90 plus countries and a global network of over 35,000 experts, we help improve economies, societies and, most importantly, people’s lives.

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