Brand Executive

Job Description

About the Company

Our client is the leading provider of high-quality food products across the country. Our client pride themselves in offering goods that are economical, yet of excellent quality across their extensive product range. Our client believe in giving back to the communities they serve. For this reason, they impact lives positively through various corporate social responsibility initiatives.

About People and Partners Group

People and Partners Group is a Human Resource Management firm that provides a comprehensive range of HR Solutions with diverse industry consultants and experts from high-end to very technical industries and fast clientele growth across Africa, the Middle East as well as in the US, the UK and India including the Fortune 500. We give clients access to specialized experts that drive scale, innovation, and speed to market, supporting talent acquisition, retention, and business growth initiatives that advance how companies serve the world.

Role Purpose
To assist in overseeing the management of assigned category brands, to include preparation, implementation and evaluation of all marketing plans and activities for the category, ensuring brand targets are met post implementation of plans and budgetary allocations strictly followed.

Key Responsibilities

Contributes to preparing brand plans in consultation with the Category Lead, Marketing Manager and the Commercial Director
Actively contributes to the setting of brand volume targets and assist to prepare the brands marketing plans & budgets for approval
Monitors and evaluates the implementation of marketing plans and recommend remedial corrective actions where necessary
Coordinates the implementation of brands marketing plans, monitors and tracks budgetary expenditure on a monthly basis
Prepares detailed quarterly agreed category brand reports for discussion with category/brand sales teams and marketing team
Contributes in designing and implementing required periodic brand promotions in support of volume objectives
Contributes in the process to consistently find new product ideas for the brand
Understands and apply relevant external environment factors including consumer insights, competitor activity and other activities
Builds strong relationship with trade partners (sales team, distributors, wholesalers & retailers) to understand market dynamics and prepare reports for discussion to Category and sales team
Design and implement Brand building and volume driving initiatives to build brand experience and engagement

Key Performance Indicators

Consistency of positioning of brands and building of strong equity on the market
Accuracy of assessment and management of brand risk using appropriate data (financial, economic etc.)
Identification of at least one marketing opportunity per month and development of success strategies to leverage hem
Submission of quarterly brand reports by the 1st week following end of quarter
Achievement of at least 90% of quarterly agreed brand visibility/promotion targets
Achievement of 100% awareness and “a top-of-mind” position of all brand products
100% success rate in event organization
100% compliance with documentation timeline commitments (Task/ Assignment and To Dos from meetings).

Qualifications and Experience Required

Bachelor’s degree in a relevant field
Minimum of 5 years of hands-on experience in related roles
Extensive food and beverage market knowledge
Proficiency in PowerPoint, Word, and Excel
Understanding of public relations principles
Fluency in English and local languages
Ability to analyze research data for brand decisions
Clear verbal and written communication
Effective planning and organization
Teamwork and leadership abilities
Negotiation and influencing skills