Digital Advertising Lead
Job Description
About Pulse
Pulse is Africa’s leading innovative media, entertainment, and marketing company. Our trusted brand produces award-winning sports and entertainment content across Nigeria (our headquarters), Ghana, Kenya, and Senegal, with a remote presence in Uganda and Ivory Coast.
Our creative studio and 360-degree marketing solutions help our clients reach their target audiences across Africa, with our expertise consistently recognised for its quality and impact. We pride ourselves on being youthful, agile, and diverse, with a vision to be an African powerhouse in audience engagement.
Role Summary
The Digital Advertising Lead will be responsible for planning, implementing, and optimizing digital advertising/SMM campaigns across various channels to drive customer acquisition, engagement, and conversion.
Job Description
Develop and execute digital advertising strategies to achieve client objectives, including but not limited to PPC campaigns, display advertising, social media advertising, and programmatic advertising.
Conduct thorough keyword research and audience targeting to optimize campaign performance and maximize ROI.
Create and optimize ad creatives, landing pages, and ad copy to ensure relevance, engagement, and conversion.
Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
Manage social media channels for clients, including scheduling, and posting to ensure consistent and engaging content that aligns with advertising campaigns.
Stay informed about industry trends, best practices, and emerging technologies in digital advertising and social media to drive continuous improvement and innovation.
Maintain up-to-date knowledge of digital advertising platforms, tools, and techniques, including Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc.
Collaborate with cross-functional teams, including creative, and account management, to align advertising efforts with overall marketing objectives.
Requirements
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Proven track record with at least 5 years of experience in developing and executing digital advertising strategies.
Demonstrated expertise in managing diverse digital advertising channels, such as PPC campaigns, display advertising, social media advertising, and programmatic advertising.
Strong proficiency in conducting thorough keyword research and audience targeting to optimize campaign performance and achieve maximum ROI.
Robust analytical skills to monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
Continuous awareness of industry trends, best practices, and emerging technologies in digital advertising and social media.
Proficiency and up-to-date knowledge in digital advertising platforms, tools, and techniques, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc
Familiarity with SEO/SEM and content marketing is a plus.
A proactive approach to staying informed about industry advancements, driving continuous improvement, and fostering innovation within digital advertising strategies.
Hard Skills
Proficiency in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Knowledge of digital marketing principles and best practices.
Ability to analyze data using tools such as Google Analytics, social media insights, and other reporting tools.
Basic graphic design skills and familiarity with tools like Adobe Creative Suite or Canva.
Strong writing and editing skills.
Soft Skills
Excellent communication and interpersonal skills.
Strong organizational and time-management abilities.
Creative thinking and problem-solving skills.
High attention to detail and commitment to accuracy.
Ability to work both independently and collaboratively within a team.
Flexibility and adaptability to changing client needs and market trends.
