Business Development Manager (Digital Director)

Accra
26 August 2024
Full Time
Urgent
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Job Description

Job Summary:
The Digital Director will lead business development initiatives, drive new business and lead generation, and manage digital marketing efforts (inbound and outbound). The role is essential for expanding our market presence, optimizing digital strategies, and securing new clients.

Key Responsibilities:

Business Development:

  • Identify and pursue new business opportunities.
  • Build relationships with key partners and clients.
  • Develop and execute strategies to expand market reach and meet revenue targets.

Lead Generation:

  • Design and implement lead generation strategies through digital channels.
  • Track and analyze lead metrics, optimizing campaigns for better performance.

Digital Marketing:

  • Oversee digital marketing strategies, including SEO, SEM, social media, and email marketing.
  • Manage content creation and distribution across platforms.
  • Optimize and report on paid media campaigns to drive traffic and conversions.

Team Leadership:

  • Lead and mentor the marketing team, ensuring alignment with business goals.
  • Collaborate with cross-functional teams for cohesive marketing efforts.

Duties:

  • Develop and implement the agency’s overall marketing and business development strategies to drive growth and brand recognition.
  • (outbound)
  • Identify and pursue new business opportunities through research, networking, and market analysis.
  • Build and maintain strong relationships with potential and existing clients, understanding their needs and providing tailored marketing solutions.
  • Lead the marketing and sales teams, providing direction, mentorship, and support to ensure high performance and professional development.
  • Oversee the creation and execution of innovative marketing campaigns that align with both the agency’s and clients’ goals, ensuring they meet client objectives and exceed expectations.
  • Collaborate with clients to understand their marketing goals and develop tailored strategies that meet their business objectives, ensuring satisfaction and long-term partnerships.
  • Monitor market trends, industry developments, and competitor activities to inform strategic decisions.
  • Manage the marketing and sales budgets, ensuring efficient allocation of resources to maximize ROI.
  • Utilize data and analytics to measure the effectiveness of marketing campaigns and strategies, making data-driven decisions for continuous improvement.
  • Represent the agency at industry events, conferences, and networking functions to enhance brand visibility and build professional relationships.
  • Stay updated with the latest marketing technologies and tools, incorporating them into the agency’s practices to maintain a competitive edge.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field
  • Proven track record in business development and lead generation
  • Strong digital marketing expertise and analytical skills.

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