Marketing Executive

Job Description

The Marketing Executive is a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in profitable manner.

Develop & Execute Marketing Plan/strategy of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies.
Customer & market survey, polling demographics, design research-based strategy determining demand for products, analysing competitor activity. Forecasting potential brand scope, Analysing price and sales
Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.
Regular meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead marketing team members through campaigns
Field work and cycle meet for assigned brands and territory . Measure and report success of campaign. Identify gaps and keep brand update. Analyse actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaigns
New product identification with justification through primary and secondary research & portfolio management. Create brand identity through logo, packaging, communication

Competencies (Knowledge, skills, and attributes):

Brand Management/Product management/Medical Representative experience
Pharmaceutical marketing and selling. Exposure to Rxn brands will be added advantage
Analytical /Market research skills
Basic A/W & Print knowledge
IT skills – MS office

Qualification:

Bachelor’s Degree in Pharmacy or any related field.